Branding, UI/UX Design, Prototyping and Strategy for Petunia. Meet Petunia, an innovative software built to help researchers accelerate siRNA predictions with Machine Learning. With the power
of Machine Learning, Petunia is able to achieve low off-target effects, making it an essential tool for modern-day research.
Our mission is to help humanity by combining the latest technologies with science, enabling scientists
to make breakthrough discoveries and advancements.
The Challenge
Helping researchers accelerate siRNA predictions
In this phase, we delved deep into the intricacies of the RNA interference (RNAi) project,
comprehending the challenging task of identifying siRNA molecules among
countless possibilities, much like searching for a needle in a haystack. This understanding laid the groundwork for our project's direction.
The Platform
Empowering science with a user-friendly platform
During project development, we harnessed the power of machine learning to create Petunia, an intelligent software designed to assist researchers.
This innovative tool predicts gene matches for specific RNA, providing instant feedback on tests and streamlining the research process.
For the modern science
For a variety of research fields
Biotechnology
Plant Biology
Gene Therapy
Drug Discovery
Revolutionizing Gene Silencing
Like a crystal ball for genetics
The Brand
Capturing a delicate essence in a visually stunning way
Crafting Petunia's brand identity was a creative endeavor. We drew inspiration from the soft and delicate petunia flower,
translating its essence into a brand that exudes modernity and approachability. Our chosen color palette of
purples forms a visual language that represents both the beauty of the flower and the advanced technology it embodies.
The Culture
A dynamic brand ready to stand out in the science world
Our branding strategy was all about versatility and adaptability. We created a brand that's ready for any occasion,
incorporating various visual elements that can be used across different platforms to capture people's attention effectively and consistently.
